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The title is not bait. It describes the post correctly and does not mislead you. Just pointing it out; I did not change the title.

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Sure it is. 'This' is a terrible way describe an article. In fact it leaves to the imagination what the scam is about, it might as well be another run of the mill phishing email for all I know. The point here is to make me click to find out what it refers to, therefore, clickbait. To increase this effect they start off with 'everyone is falling for', which signals urgency but again doesn't convey anything about the scam's nature. If you abstract away the clickbait you end up with 'effective gmail scam'.

This is on fortune.com by the way, I'm not calling you out. The submission title is the same as the article's, but that one is trash.

I'd like to know more. I feel in this case the title should convey the urgency with enough context. Which it does in my opinion. Just "Effective GMail Scam" would not make me care enough to click through to the post. It is the fact that "Everyone is Falling" that alerted me to the importance of the post.

The purpose for a title is to both communicate the content and attract the viewer. I'd use something a bit more descriptive, along the lines of "new Gmail phishing technique hijacks sign-on page".

We can agree to disagree on this.

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