/puts on tinfoil hat
There is also the other option which is that trust in American tech companies has been sketchy at best following the NSA leaks and this was a chance for the Obama administration to allow companies to reestablish some legitimacy when it came to security by making the US government look evil but having the corporations 'prove' that they are not backdoored by the NSA. They can still break in the covert way, but it makes it look tech companies are not as compromised as the NSA leaks would suggest.