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As someone who has developed for mobile web, it can be surprisingly hard to push back on bloat from marketing / seo / analytics teams. I hope this becomes a W3C standard so us developers can show them the finger the next time they want to bring mobile web to a crawl.

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Does Google not have any guidelines that say to keep pages small and fast? Seems like they should have a list of things to keep in mind when looking at search-rankings

It does, although only can only assume the effect of performance on search rankings. It's non-tangible metric as far as revenue is concerned.

Then what would be the difference between showing them the AMP standards, and just pointing them to those documents?

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