This question touches on some very deep and controversial ideas kicking around in the current conversation. The question of whether we have an inherent "human nature", a biological substrate that informs our capabilities and behavior, touches on everything from education to tech employment. I don't want to debate the subject generally.
But can we agree, for the specific case of food consumption that
1) we have very strong impulses that are difficult to consciously resist; that
2) these impulses originate in biology; that
3) the existence of exceptional willpower is a mark of exceptional self-discipline, a level not practical to achieve for most; and that
4) advertisers prey on the difficulty most people experience in controlling their food behavior?