Will that 10s install be anything like production-ready? As a sysadmin, one of my pet peeves is tools where the "install process" is "run this executable and it's a webserver," because for me to put a tool in a place where my teams rely on it I'm almost always looking at SSL termination, LDAP auth, not to mention putting it under systemd or something so that it'll get restarted if the host system does, and the fact that I'll inevitably be deploying via automation.
The takeaway is that I hope the easy install process won't only be easy in the absolute minimal case. Ideally I'd love to get RPM and DEB packages and example configuration snippets for a frontend web server. At the very minimum, distribute in a form that is amenable to deployment to Ansible/Puppet/etc (no 'setup wizard' please!) and placement behind a reverse proxy.