What does that actually mean?
Well, for instance, someone who wants or needs to be told exactly what they're expected to do and how to do it is not a good cultural fit for us - we need people who can show initiative and direct their own work.
Someone who wants to work 6pm-2am is also not a good cultural fit. While we offer some flexibility in work hours, we rely too much on reasonably-synchronous communication (aka slack) for collaboration.
And we can't hire selfish or self-important assholes, because they're toxic and will ruin morale.
All the rest (beer or wine or non-drinker? Loves basketball? Plays an instrument?) is beside the point and usually just an excuse for various types of otherwise illegal discrimination. Hire someone who's capable of acting like a professional when in the office. Someone who can be courteous and communicates well. Once your company is past the size where you can all fit in a sedan at one time, you don't need to all be best friends.