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> Not trying to be a jerk here, but: Identity is not something you purchase.

Brand Identity is definitely a defined service offering that is sold by individuals and agencies.

You can pay for a stylist to buy your clothes or cut your hair, but it won't change whether or not you are a fashionable person. That's you and your personality and you can't pay for a service to change that. The same is being said of businesses with no substance in which to create identity out of.

Thank you.

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