Zuckerberg says the public misunderstands his and Facebook’s motivations

>We believe that people own their information and not only should they have control over it

vs

>The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly.” He adds: “Having two identities for yourself is an example of a lack of integrity.

http://social.venturebeat.com/2010/05/26/zuckerberg-motivati...

These two opinions seem inconsistent.

>We believe that people ... should be able to take [their personal data] to other services.

How is FaceBook actually making this possible?

It's his job to make his company's motivations understandable to users and to investors and to business partners.