Hacker News Reader

Comment by artursapek | Hacker News Reader

I had no idea "professional bloggers" were such a lucrative market.

It is; the trick is to sell expensive shit to the "aspiring professional bloggers" demographic.

Just like the best way to live off a 4 hour work week is to write a book about how you too can live off a 4 hour work week.

Marketing is such a powerful thing.

For instance I pay $60 CAD / month to intercom.io for a website that isn't even built.

THAT's powerful. Made me pay for shit I don't even use (but going to real soon....I keep telling myself that)

Damn, we do the same. Their marketing truly is powerful that we pay for something we'll need "real soon"

impulse purchase are a real bitch... although I don't think I've ever heard intercom.io described as an impulse buy before...

Seriously though. If you've ever built a company, there will be times when you wish you had that extra $60 sitting in your account. Cancel until you are ready.

I feel pretty stupid that my impulse purchases are now SaaS subscriptions.

Intercom's marketing is doing something right clearly.

Most bloggers already use some sort of email marketing software. Having used Mailchimp, I can say that it falls into the category of software that solves the problem but isn't delightful to use. In addition to that, it lacks several features that could make automation easier, so you're pretty much out of options if you want to automate a series of emails.

Convertkit grew remarkably well because it tapped into the right problems. I think people often underestimate how giant of market "email marketing" is.

Reply on news.ycombinator.com