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"and includes unlimited cloud DVR storage with no fixed term contract"

That is essentially VoD that they are offering as well as broadcast.

"unlimited DVR" is PR speak for VoD in this case.

No, that's still DVR. Some channel still needs to broadcast stuff you're trying to watch and you need to set it up to be recorded for you account. Even if they offer catch-up-TV feature you're still limited to whatever the ad-ridden cable channels actually broadcast in last few days.

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