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I'm very curious about your end-to-end conversion rates, from raw unique visitors to paying customers.

Right now it's about 1% of our raw unique daily visitors.

The tricky thing is to drill down and see which users these are and where are they coming from and how are they using Soocial. Any tips are welcome! ;-)

One thing I've found that can make a big difference is to adapt your landing page to the language of your visitors.

Yeah, true. We are looking into l10n and I18n. Right now just under 50% of our users are from the US. There is a seeming correlation between high conversion rates and english speaking countries and this would confirm your point.

In order of highest conversion rates are: New Zealand (1.16%), United States (0.98%), Brazil, Australia, Ireland , UK (all around (0.79%), Singapore, South Africa (around 0.6%) then it levels out.

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