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This makes no sense, while Vox might sometimes post video stories on their discover platform, it's not particularly common that they do when compared to other partners such as mashable or buzzfeed.

Regardless, you see similar articles about Snap on websites that don't share any major investors with the company, so this argument doesn't really make sense.

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If large stakeholders in Snap also had large stakes in all these media outlets praising the Snap IPO, would you say the same?

It's not really about what everyone else is reporting; it's the fact that no matter what the spin, they should disclose their ties to Snap's success so the reader is fully aware that this piece could come across as a back-scratch type of move on Vox's part.

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