Why would the self driving cars need better maps than humans do? After all, we use this maps to go where we want to.
Existing maps should be enough, and LIDAR, etc. ensure that self-driving cars can respond to road conditions in an ad-hoc manner, instead of relying on a predefined detailed map.
The article doesn't make a good point of why this is needed. OTOH, given the money involved in the technology & companies mentioned in the article (like Here), I presume there must be a need for this.
I get the impression that many of the efforts have used detailed mapping to assist the first task so that they can get started on the second. I don't think this means they are stuck with it.
For example, why would you need to waste resources to check over and over if this tree is a pedestrian, a car, a dog or a cyclist ?