AMD's Ryzen on GloFo's 14nm process seems to be highly efficient up till 3.3GHz - even better than Intel with its better process. So I think that's great news for the notebook APUs, but we'll have to see. Apple has already started using AMD's GPUs in some devices, so I could see them moving to AMD in the near future fully or almost fully.
And before anyone says that Intel may still offer better performance, if Apple cared about absolute performance, it wouldn't have switched Macbook Air from Core i5 to Core M chips, which likely lowered performance compared to previous generation Macbook Air, or at best stagnated it at the level of a few years old Macbook Air.
If switching to AMD will lower the Macbook's BOM costs by 20% (from about 40% represented by Intel chips in ultrabooks now), I think Apple will do it.