Yeah, while I'm outraged that Uber would go to such lengths to deceive the government, and by extension the people, there's certainly a bit of schadenfreude here.
Similarly, if someone is protesting drone strike, it does not mean he is protesting against the US people.
A city is a democracy, and Uber could certainly lead a campaign to convince citizens to get their political leaders to allow Uber to operate. There are plenty of ways to affect change that aren't just flouting the law.