Jesus Christ, what an exploitative asshole.
This is the canonical definition of a predatory scumbag. He's deliberately targeting people at a highly emotional point, to rope them into a exploitative contract. Plus, who has even heard of "renting" a dog?
I'd bet the great majority of the people involved assumed the paperwork was just for vet bills and such relating to the dog. By targeting a niche where such a loan practice is rare/nonexistant, they probably expect much less scrutiny of the underlying contracts.
I bet his buisness would vanish if they forced him to put "Dog Lease Contract" or something similar in 70 point text on the paperwork people have to sign.
> He’s drawn to the rugged individualism expressed in the novels of Ayn Rand and the blog Cowboy Ethics
Surprise level: zero.
> He is, he writes in a mission statement on his personal website, “living in a Postmodern culture while maintaining my old American West roots and Christian values.”
"Christian", but apparently having never read the bible at any point (https://en.wikipedia.org/wiki/Cleansing_of_the_Temple).
What a thoroughly unpleasant person.