I think you missed the point of the comment... "fear and shock tactics" have been applied to me wrt climate change, vegetarianism, etc. But all they seem to have done is desensitize me. Hence my saying that they do not work.

I'm exploring whether there are things that I (and the rest of the HN audience) can do to make a dent. Right now my measure of effectiveness and productivity is almost exclusively related to dev work. It'd be worthwhile to find a way to expand this to include more nebulous objectives - and having some practical things to work on seems a step in the right direction?