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OK, but why should they? Prioritising one customer over another isn't good business sense, you're likely to lose the less loved customer.

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Because you're dealing with sensitive subject matter. Many news sites switch off or minimise advertising on controversial stories. There's no reason Snapchat can't do the same.

In this particular case, you don't have a choice. If you run an NRA ad in Everytown's campaign, Everytown is the less-loved customer.

Why is that? Is Everytown's message so shoddy that it can't hold its own against a ten second NRA ad?

Basically, yes.

Why do you say that?

Numbers have been crunched and conclusions have been drawn.

> Basically, yes.

Maybe you should visit their site: http://everytown.org/who-we-are/

It makes no difference one way or the other. The idea is that customer A doesn't want their campaign paired with ads from customer B. I don't care whether they're right or wrong in feeling that way -- they clearly do feel that way. So if you do it anyway, you are absolutely making a clear choice that you favor customer B.

That's my only point. There's no way to abstain and keep the goodwill of everyone.

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