If you haven't already, give the article linked below a read. The section that I highlighted seems to fit pretty squarely with your point.

"As Douglas Rushkoff says, we need a new operating system for startups. The current one will keep producing the same extractive and monopolistic empires we’ve gotten so far. No, what we need is a new crop of companies that are institutionally comfortable with leaving money on the table. Leaving growth on the table. Leaving some conveniences and some progress on the board, in order to lead the world into a better direction."

https://m.signalvnoise.com/exponential-growth-devours-and-co...