I have been working for the past 7 years with a blind programmer. With a "tactile" watch, he can quickly know what time is it without minimal interaction with the hardware (open the lid, touch the watch, close the lid) and without disturbing the current course of action with other people. The same way you quickly check your watch.
What I see as really good if it can hit the market at that price is that it will help push down the price of braille strips. At the moment a strip costs about 100€ per cell. If you want a 80 cell strip to do some programming, it costs new about 8000€...