Google gets behind 'hella' campaign
sfgate.com
sfgate.com
10^24 = (10^3)^8 is yotta which is derived from "y" + "octo". They added the "y" to prevent the "o" from being mistaken as 0.
http://lamar.colostate.edu/~hillger/si-prefixes.html
Not really what I'm used to seeing on HN.
Plus, hella was not nearly as annoying as SoCal kids who complained how bad Mexican food is NorCal. All they would do is go on and on about putting french fries in their burritos.