Depending on the sports you watch there's other good deals deals. 35x12=420$. All access NFL package (for Europeans, not sure about US prices but iirc. it exists and is in the 250$ range) is about 250€/season. I think NBA/NHL are priced similarly. So you could get about two complete pro leagues for the same price (and these are a lot better than normal live, you get all games archived forever, non-commercial versions the day after, Redzone etc.)

If you want college sports or more variety or something outside of the big stuff (winter sports, cycling etc. etc.) then it's meh.

With the zip code request I wonder if they will be making local channels a key selling point. Service like Sling TV and DirecTV Now don't do a great job of handling the networks.

Local channel content (even when the network content is available) are something missing on many OTT services, so it makes sense to highlight that as a selling point.