>I'd actually say it's relative easy to find privacy information about a product or company. ... It's oftentimes just a search away.
And I think that's still far too much effort to expect from people for every single company they interact with. People should not be able to give up their privacy without actively choosing to do so.
>Regulation always makes it harder for new entrants to the market, while simultaneously keeping incumbents in power ... not regulating privacy actually makes it easier for privacy-minded companies to enter the market and find success.
In order to have a competitive market for privacy, it needs to be a visible choice.
If companies can hide data gathering in the small print, it makes it hard to convince people that your product is meaningfully different. Whereas if the other company has a big notice saying "We sell your data to advertisers" and yours doesn't, it's a lot easier to sell.
Yes, the cost of compliance will marginally reduce competition overall, but competition in terms of privacy will be greatly increased because people will actually factor it into their decisions.