Betterment wants to be your new, higher-yield savings account (TC Disrupt)
techcrunch.com
techcrunch.com
Users would be better off just deciding how much they want to risk in stocks vs bonds, and moving it into Vanguard. The major difference is that Vanguard doesn't try to fool you into thinking that a mutual fund is really a savings account.
Anyway, good luck to 'em, but I hope consumers are smart enough not to be interested. Then again, I doubt anyone has ever gone broke betting against the intelligence of the average American consumer, particularly when it comes to finance and investing.
The experience is "dumbed down" to make it dead simple, but I feel that it's missing certain power-user features that would help convince people more in touch with their finances to make the switch to their solution. 0.9% is also a pretty high expense ratio. I'm guessing it's to offset redemption trades, fees, and what not. In comparison, passively managed Vanguard-style mutual funds/ETFs that also invest in broad indexes have expense ratios that are an order of magnitude lower.
But it has a slider. Sign me up.
And I love the .9 percent they charge for allocating your money in unmentionable ETFs. Let's see...SPY charges .1 percent, so if you manually have 50/50 savings/stocks, your expense ratio is a whopping .05 percent. Definitely preying on the ignorant--
In principle, I am a huge fan of mutual fund banking:
It sounds like you want them to be Ing. :-)