Seth Godin on how business plans should look today

FWIW previously submited, about 9 hours ago: http://news.ycombinator.com/item?id=1374362

It didn't get any upmods or comments then, maybe the timing was bad, maybe no one liked it. That one, however, actually points directly to the article on the real website instead of pretending to be on Google.

Again, FWIW, I thought it was interesting, and mirrors what I say about resumes.