I tweeted this few months ago:
1) Add golden heart 2) Sell golden hearts to users. 3) Reward some golden hearts daily to users, perhaps based on tiered ranking. 4) Allow advertisers to gift golden hearts to users. 5) 'Promote' tweets with golden hearts and display them in Moments.
In short, allow peer promotion. Red hearts are currently being wasted as weak social signals and nods. This change blurs the line between ads and peer-promotion.