To add to that, I have found that a lot of my friends in the software developer community, who used to have the "nothing to hide, nothing to fear" mentality, are finally paying more attention to privacy related issues in light of the new administration in the States. Reminds me of what Snowden said a few years back, "Even if you trust the government today, what happens when it changes?”. I have noticed a similar phenomenon happening among my non-technical family members as well. So yes, I am totally with you that things are changing, I am excited to see how the dynamic changes in Silicon Valley for companies that used to rely on that mentality. However, I am still worried that this might just be an initial reaction to the regime change in the States and it might die down soon as people, at the very least the non-technical people, might become tired of how hard it is to use products that are privacy and "freedom" respecting and might fall back to the convenience of the products and services offered "free" but for the price of their privacy.