But, nope, let's screw over future generations because that's too hard.
Because it's like asking a tree to figure out how to become a meadow of flowers. Sure, the meadow could just as easily exist in the same place, but the mechanisms by which the tree became a tree can't be used to turn it into a field of flowers.
Certain kinds of change can only come by displacing what's there with something new.
> and how does suggesting that as the correct approach result in nothing ever getting done?
Because the people you're assigning to do it have no natural motivation to do it, and are completely psychically cut off from the information signals that could guide someone through the successful foundation of a clean energy company.
You've got the right approach, you're just looking to the wrong people to get it done.
I think what was needed for the drastic change was, first, the threat of competition, and second, applicability of at least some portion of current skills and assets.
Could oil companies or coal power plant operators work outside fossil fuels? I guess oil companies could still do solar or wind projects because they have project management, engineering and offshore knowhow etc, often in challenging countries. They could also develop alternative fuel refining and distribution. They also have good investor relations. I think BP at least attempted something like this.
Coal plant operators could operate many other kind of power plants too.
Funnily enough those externalities have generally still not been priced in, and it looks like these companies correctly believed that would be the case.
We are at this stage now or approaching it:
https://robertscribbler.com/2016/12/19/solar-now-produces-a-...