In the first screenshot, how does the bot know which instance of 'products' to change? Also /s/themself/themselves for the second one although chances are Sedy can't edit screenshots.
The default rule for now is "change all instance of that word in the whole line".
We'll fine-tune that behavior with the feedback we'll have.
I was kind of hoping for 'we're just trying to make fzaninotto look bad'.
you're killing me
i suggest matching the behavior of slack/skype/hipchat: change only the first instance except in the case of /g (in which case, maybe any instance in the hunk?).