Sadly its extremely hard to buy any Pi Zero at the sticker price. Its always out or not available - and even if you can get em you only can order a limited amount (in the case were I got lucky it was 1).
The Pi Zero W seems to continue the trend as far as my local distributor is concerned. I get the overpriced USB hubs its where the profit is at but MAN stop frigging teasing its annoying if you can't buy it at that price.
I don't want the adapters - I solder to the board directly and while the sandisk sd card is not terrible its far from the fastest you can get for a similar price.
</rant>
sorry about that I am calm now.