I was reading this while remembering my time at Nokia and how I gave up putting ideas forward because of so much bureaucracy and political infighting. The few times my ideas got traction they were whole sale lifted into other products with zero credit going to myself.

But they still got a lot of media attention from that. It was reported in non-tech news and non-tech people were talking about it, at least here in Austria, Europe. Even if they do not buy that 3310, but these people heard at least once that Nokia is back.

It is obviously not an innovation, but IMHO it was a good PR move from Nokia.

The smell of sarcasm is there nicely, since you'd expect innovation by going back to the good things but they even failed at that.