For this kind of interview you really need audio. Not hearing her inflection makes me wonder... why did Arrington/editor put her instruction to him in quotes?:
> CB: ... You are involved in a very tiny company.
> MA: Very tiny.
> CB: It probably takes some time just to convince yourself what to do. “So f*#k off!”
Anyway... enables him to provide a link-bait title to the "interview."