Completely the opposite for me in Canada, PC parts are now somehow 20-30 bucks cheaper when ordering from Amazon than the local retailers (NCIX/CandaComputers etc)
I hadn't thought it possible that Amazon could sustain that large a price premium on a relatively hot item. I suppose this bias is why Amazon could get away with it.
On the other hand, Microcenter might be selling it at cost to provoke exactly the reaction that I had (telling others about it).