It seems like all of their priorities are related to everyday consumers (beats headphones, air buds, several new phone models every N months, etc.).
Why would apple waste their engineering man-hours building products for any market except the common consumer who aspires to be part of the wealthy crowd?
I think this helped Apple's "hip" image among consumers. When you, say, see your favorite electronic band in concert and notice the Apple logo on their laptop, that reinforces the impression that these computers aren't "stodgy" Windows PCs (ala the ads 10 years ago in this direction -- https://en.wikipedia.org/wiki/Get_a_Mac)
Many "common" consumers have a creative hobby to be honest as well, and I think developing pro tools can help develop consumer / prosumer versions. See: Garageband, a consumer oriented DAW from the folks that made Logic Pro.