I've purchased Apple products for 12 years (and for my entire company for 7 years).
It always seemed to be the obvious choice; it just worked, reliably and with a better user/developer experience than alternatives.
This year both me and my team have started moving away. My next phone will be an Android device and we're now not buying Macbook laptops for new recruits.
Windows, Ubuntu or Elementary OS offer a better experience. I personally can't take the restrictions I'm getting from MacOS and iOS. I'm also infuriated to see my machine being close to unusable a couple times a week while "kernel_task" eat up 120% of my CPU.
The only reason I was still sticking with Apple was the hardware, but that too went downhill. The iPhone's screen is brittle. The battery is capricious. My latest 2 visits to the Apple store resulted in a unusable track pad and a damaged screen on my Macbook (which were then claimed to not be covered by Apple Care).
Others around me share my frustrations.
It may be anecdotal, but 3 years ago I would never have considered buying anything but Apple. I've reached the tipping point and I'm not the only one it seems.