History proves again and again, that yes, big companies - even when they are presently turning record profit - can be indeed stupid. Very, very stupid.

Thinking that just because a tech company is big and therefore has the brightest minds there running the products and as such they can't go wrong and it's us, the users, that just don't understand their fantastic strategies is, as we can clearly see from the past, just not true.

Just look at Microsoft in the 2000's for instance. Or at Yahoo in the end of the 90's.