So: all services that have one or more domains served through Cloudflare may be affected.
The consensus seem to be that no one discovered this before now, and no bad guys have been scraping this leak for valuable data (passwords, OAuth tokens, PII, other secrets). But the data still was saved all over the world in web caches. So the bad guys are now probably after those. Though I don't know how much 'useful' data they would be able to extract, and what the risks for an average internet user are.