Read the whole event log.
If you were behind Cloudflare and it was proxying sensitive data (the contents of HTTP POSTs, &c), they've potentially been spraying it into caches all across the Internet; it was so bad that Tavis found it by accident just looking through Google search results.
The crazy thing here is that the Project Zero people were joking last night about a disclosure that was going to keep everyone at work late today. And, this morning, Google announced the SHA-1 collision, which everyone (including the insiders who leaked that the SHA-1 collision was coming) thought was the big announcement.
Nope. A SHA-1 collision, it turns out, is the minor security news of the day.
This is approximately as bad as it ever gets. A significant number of companies probably need to compose customer notifications; it's, at this point, very difficult to rule out unauthorized disclosure of anything that traversed Cloudflare.