Is this the solution to the oil spill cleanup?

A friend of mine from sent this video. Interesting idea. I can think of many reasons why this surprising idea to clean up the oil slick could possibly not work but: 1- I did test the principle of oil sticking on dried grass this afternoon with motor oil at home in my garage and it does the job very well. 2- Ideas like this seem no better than the other chemical or mechanical solutions in use today when they first appeared. I say this needs to be developed. Any comments?