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> > They already allow you change your preferences to see 100 results per search instead of the default. How does this fit with your logic?

> That nobody except for a few geeks do it. Just like the 'I feel lucky' button.

Why don't they offer this as an option then, by the same logic?

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They've talked about that at some length, it is a relic from the early days and even if it costs them money (60 million bucks annually iirc) they feel they should keep it not to upset the users that have gotten used to it being there and occasionally using it.

edit: so much for my memory, it costs them almost twice that, 110 million per year, source:

http://hubpages.com/hub/Im-feeling-lucky-button-costs-Google...

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