That didn't prevent the 2016 Philadelphia Marathon organizers from placing an unannounced mat at a turnaround point 22 miles into the race. It helped them catch hundreds of cheaters.
And even if you can afford the extra mats, another challenge is where to place them. It's obvious with an out-and-back course, but there are many shortcut opportunities on every loop path, and you can't place a mat at every apex.