Lately I started to understand more and more about the benefit and importance of marketing and starting to market early. This article summarizes the benefits in a clean and easy-to-read items.

I think, hiring a marketer is a big problem. Let's say you are a group of engineers building a good product and you know you need to hire marketers. The questions are, how do you hire a marketer? What criteria do you seek in a marketer? How do people become marketers? One obvious choice is trying to find someone who marketed a similar product before but it is not always easy. I think this is also the case for hiring sales people.