We don't want a coordinated anything. The Linux community practices "fork it for fun", at the drop of a Red Hat. That's one of its core values and it is antithetical to the desires of the vast majority of users.
Canonical's Unity Desktop is ok. I mean, I don't really care about it. Its not interesting. Its idea of a sandboxed, polished, branded experience gets in the way of interesting. I don't use it. I don't even install it.
That's my definition of Windows and OS X too.
Anyone with "leadership skills" and a business know-how realises that the Linux community is like a herd of cats, and there will be no marshalling us into contributing towards a cohesive and coordinated anything.
If we wanted to be corporate citizens, we would be happy with Windows and OS X. But we had that and thew it away. A proper corporate effort will be distrusted, cracked, forked, and rewritten if need be. Look at Android: we fight for our right to root it.
Gentlemen such as yourself may be happy with a corporate Linux presentation, but it ranges from uninteresting to offensive to many long term Linux users.