(I think pre series A companies should give out RSUs and not options to avoid these situations)
(I think pre series A companies should give out RSUs and not options to avoid these situations)
Also, while it's a tremendous tax benefit and pretty much a no-brainer to early employees, once the strike price constitutes an investment of tens of thousands of dollars, all of which could be lost, it's not necessarily a popular or prudent choice for later employees. So then it becomes this thing that only the early employees get, which perhaps might lead to some resentment and morale issues. Just some issues for companies to consider.
Good overview of the pros and cons here: http://www.startupcompanylawyer.com/2009/01/11/should-a-comp...
What's likely to happen is new investor extracting some special terms for their investment, receiving preferred stock that's valued higher than common stock. The company then turns around and uses the product of preferred stock price and total number of shares outstanding as the new valuation number that's "leaked" to the press.
The 409A valuation of the common stock is a separate dollar figure, though.