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When I Google ipad case, I don't find this site.

When I go to google keywords and check ipad case I get 165K searches per month, and that's broad, not phrase.

How are so many people finding you?

That's a bit of a problem. We had a very high ranking position on that term #5 or so. Then we suddenly dissappeared on every single term. We're trying to get in touch with Google on this issue - just to make it clear - we did no spam / blackhat.

We track our search term rankings daily and they frequently drop off the frontpage google results for a day than come back higher up or at the same rank the next day.

Google is constantly testing sites and seeing which ones perform well.

I wouldn't be worried unless its still not back in 2-3 days.

It's been one week, and a copy cat site ipadcasestore.org has ranked much better than us. I'm quite annoyed!

Think of imitation as flattery. It also gives you a chance to think about whether your competitive advantage is easily duplicated. And I mean that in a positive way. Really nice site. =)

What tool do you use to track search term rankings? Manually or automated?

Advanced Web Ranking for osx.

I'm not a fan of it (non-native UI) but it does the job and I got it for free through my company.

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