I've been hearing this from a lot of people lately, but every time I do, I can't help but think we've got it backwards. People aren't becoming worse because of clickbait and fake news. Clickbait and fake news are becoming worse because of people.
Long before there was Facebook, plenty of people bought and read magazines and newspapers like the National Enquirer and the Daily Mail. The only difference now is that those people, just like everyone else, have access to much more of that content thanks to the internet. Taking that content away from those people isn't going to make them smarter. It's just going to make them angrier and more determined to seek that stuff out.
In my opinion, the only real solution is improving education, but no one wants to talk about that because that's the hard way. It's much easier to demand that certain news sources be censored or that certain news aggregators impose a bias against them, but that's a very dangerous road to travel down. Today, people are talking about sources like banning Breitbart and The Daily Caller, which is well-meaning, but how long will it be before people start talking about banning sources like The Intercept or The Guardian? There are certainly plenty of people in both political parties that would gladly slap the labels of "clickbait" and "fake news" on them as well.