The TL;DR is that a tech company with enough information about its users could charge them "dynamically" based on what it thinks they would pay for news.
Should books/music/movies/tv cost more to those who can afford to pay more as well?
Should books/music/movies/tv cost more to those who can afford to pay more as well?
So, it's not completely unheard of I suppose.
Doesn't Amazon do this in a way? I've seen prices for kindle books change depending on if I'm logged in or not, and not always in my favor.