"In cognitive science, choice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected"
I can't imagine many people would say many negative things about their $3700 laptop, even if it has multiple issues.
Eye watering indeed.
Before taxes Apple's prices varies around 10% with Japan and USA consistently being the cheapest. (Excluding "special" cases like Venezuela or mainland China with has either special import taxes or a failing currency.)
VAT (sales tax) in Europe is in general around 20%; for a company this tax is fully deductible.
I don't know if that's the case here. The only Apple products I have are a 1991 PowerBook and a Macintosh II (first model) I keep as mementos.