Economics and law 101
Edit - just want to clarify - if the company execs do something ILLEGAL, they should go to jail. Shareholders WILL get punished beause shares will get a hit. But how is it fair to start punishing the company overall with consumer activism just because there are allegations of misconduct?
There have been allegations of misconduct, fine. Latest there is a sexual harassment claim... Those are VERY attractive to certain class of lawyers. Why not let law take its course? Why do WE, who know nothing of what happened, have to PRE-JUDGE and punish the company upfront?
Additionally, innocent until proven guilty isn't even a thing in civil court - all outcomes are on the balance of probabilities. So we still wouldn't know what our Government has to say as to whether it happened or not, just that it more likely happened than not. Even if you have complete trust in the court system to make the right choices, you still have to make your own judgement as to whether or not you think it actually happened (since the court hasn't actually decided that), and then as to whether additional consumer action is necessary.
And this is making the assumption that Susan wants to take it to court, and go through that whole rather horrible process, and have all her dirty laundry dragged out in public for people to spend the next couple of years harassing her over. Uber, of course, being an amoral company with plenty of cash, will be fine whatever the result.
How is it fair to always assume the best? This is not the first story of Uber's misdeeds.
In your world, it could be because they are an evil monster, and they bought off the cops and the plaintiff.
In my world, it is possible that none of them were instances of breaking the law and worth going after.
PS: read up on confirmation bias.