>> There is almost always a way to differentiate your product or service.
Can the differentiate be in terms of pricing? For example if the competitor is charging say 80$ per month, what if my product charges say 10$ per month?
Can the differentiate be in terms of pricing? For example if the competitor is charging say 80$ per month, what if my product charges say 10$ per month?
however there are many factors to consider before going that path
* Low price start will be barrier for any future price changes or re-assesment.
* There is quality perception attached to price so it impacts brand perception.
* Even with price differentiation quality is something cant be compromised (in most of cases)